Problem: Parts of Australia have been suffering from a long-term drought.
Proposed government solution: Don't use the word "drought."
Not to poke too much fun at the Australians. I could imagine some people in SE Colorado taking the same approach.
The Anasazi leaders probably did the same thing in 1100. "It's just a temporary dryness. As soon as we get some new macaws from Down South, everything will be OK. Perform the ceremonies correctly!"