In the beginning, rifle and shotgun stocks were brown-stained wood, except for some playboy-types who went with blond wood. White spacers added accents.
Then came black molded synthetic stocks, then camouflage patterns likewise, plus laminated wood, which I think looks good sometimes. (My waterfowling shotgun has a camo-pattern stock, but I really got it for the non-reflective metal finish, since much Colorado duck hunting is done in sunny weather.)
And now pink.
A lot of pink handguns and pink-stocked long guns are out there now. Who would buy them?
Hunters and target shooters said that the most popular color scheme was camouflage, with 62% of males and 60% of females chiming in with this preference. Other popular colors included black, green and brown, with pink getting 15.4% of women's votes. Again, the lowest preference for both genders included brighter colors -- white, yellow and multicolored. Thirty percent overall did not factor in color when buying firearms and related equipment.