August 19, 2014

Lassie Makes a Comeback

Pal, the proto-Lassie, in 1942
Entertainment-industry dog news is outside the remit of this blog, except that I recently mentioned Lassie's 1960s stint with some fictive version of the U.S. Forest Service

"She," played by another descendent of the legendary collie dog Pal, retains an 83 percent “'brand awareness' among Americans; words like 'loyal,' 'hero' and 'heartwarming' were most often associated with the character," reports the New York Times.

With brand loyalty like that, Lassie can sell stuff.
“Our ambitions are global,” said Michael R. Francis, DreamWorks Animation’s chief brand officer, “dog food, dog accessories, dog grooming, dog beds, dog training,” targeted mainly at adults. None of these planned Lassie products are available right now, but the studio says deals for all of them are in the works.
Appearing on store shelves soon, presumably.

No comments: