|Pal, the proto-Lassie, in 1942 |
"She," played by another descendent of the legendary collie dog Pal, retains an 83 percent “'brand awareness' among Americans; words like 'loyal,' 'hero' and 'heartwarming' were most often associated with the character," reports the New York Times.
With brand loyalty like that, Lassie can sell stuff.
“Our ambitions are global,” said Michael R. Francis, DreamWorks Animation’s chief brand officer, “dog food, dog accessories, dog grooming, dog beds, dog training,” targeted mainly at adults. None of these planned Lassie products are available right now, but the studio says deals for all of them are in the works.Appearing on store shelves soon, presumably.