|To be loyal to my bioregion, I have should have this license plate, but . . .|
In August 2018 the state of Colorado announced an addition to its growing collection of specialty license plates — the Pueblo chile plate.
The Empire, however, had made a preemptive strike. New Mexico's 2017 chile pepper license plate was already winning awards in 2018.After months of working to get the famous pepper to appear on a Colorado specialty license plate, Pueblo farmers, the Visit Pueblo Convention and Visitors Bureau, Pueblo Chile Growers Association and Greater Pueblo Chamber of Commerce celebrated its availability at the steps of the Pueblo County Courthouse Monday morning.
The new plates went on sale for $50 early Monday [August 6, 2018].
“This is a great thing for the Pueblo Chile. People in Colorado want to be a part of it,” said Dalton Milberger, president of Pueblo Chile Growers Association and of Milberger Farms in Pueblo County. . . . Former Pueblo County Commissioner Liane “Buffie” McFadyen, who helped Esgar kick off the idea for the license plates, said the plate represents another part of brand layering to increase Pueblo Chile’s market share competing with the rivals from New Mexico.
Gov. Susana Martinez said she was proud to accept the award.
“Chile plays a significant role in our state’s culture and is one of our greatest treasures," she said. "This license plate lets the world know that New Mexico is — without a doubt — the Chile Capital of the World.”
In a bid to become the Princess Leia of the Pueblo Chile Rebel Alliance, Colorado State Representative Daneya Esgar (D-Pueblo) announced in February 2019 that she had gotten a tattoo of a Pueblo chile pepper with the words "Death Before Hatch."
She also sponsored the license plate bill. (Photo: Pueblo Chieftain.)
I would put the Pueblo chile plates on my Jeep, but I admit to some fear. I am in New Mexico two or three or four times a year. Would I face road rage from Hatch Empire loyalists? Would pickup truckloads of Hatch Stormtroopers blast me with their pepper cannons? Should I risk it? Maybe I should stick with the generic "greenie" plate.
Meanwhile, our Mirasol peppers are getting hotter. Last year (2018), dry weather kicked up the hotness of Pueblo chiles, this expert says:
Dr. Mike Bartolo with Colorado State University's Arkansas Valley Research Center looks specifically at local crops around the area, especially chili peppers.
“I don’t know if we have any scientific evidence to validate that peppers are getting hotter," said Dr. Bartolo. "But certainly with hot dry conditions we experienced earlier in the summer, it wouldn’t be too surprising if that was the case. Especially if they were water stressed."
Not everyone in Pueblo is in agreement on whether the new crop's heat has increased. Pueblo chile pepper growers, like Kasey Hund with DiTomaso farms, says the pepper's level of spiciness is noticeable.
The power of the Pueblo Alliance continues to grow. And there is a long-range plan at work here — I blogged about it in 2007: "Chile Peppers and Pueblo's Identity."