March 31, 2014

'Brown Spirits' Are Back!

M. and I stopped at the liquor store on Thursday, and the #2 guy was asking me what kind of whiskey I liked.

Mainly bourbon and rye, I said. (I've been trying to perfect my Sazerac cocktail recipe lately.)

And he scurried off to the back office to photocopy some article from a liquor-trade magazine about different bourbons and their grain mixes, which was kind of him.

He also pointed out that the store's clearance bin contained a lot of tequilas.They were cutting back on tequila and vodka and ordering more whiskeys, he said. (Although they did not have any rye the last time that I looked, which is why I had to buy some in Colorado Springs.)

Then I remembered reading some business-journalist's article a some years ago about how "brown spirits" were a declining market share. Only old people drank bourbon. Tequila and vodka were where it was at.

Now we have these craft distillers popping up. Among others in Colorado are Stranahan's Colorado Whiskey (not bad, I've had it) and, in my bioregion, Deerhammer's "white whiskey," which is to say more of a moonshine recipe, not aged in charred barrels. Makes a decent Old Fashioned though.

So it's all about fashion, but I will enjoy this little whiskey renaissance while I can.

1 comment:

Jason Saphara said...

Breckenridge bourbon is pretty good.