Remains of a social-media influencer eaten by wolves (I wish). |
Do you say you caught this perfect trout "in such-and-such a pool on the South Platte River," or just "in the South Platte River below Cheesman Dam," or "in the South Platte," or "in the mountains southwest of Denver"? Because it was true that outdoor writers' work could send the hordes to places that previously had been lightly pressured.
Now everyone who catches the fish has to put it on Instagram or TikTok or whatever. And that pisses off some people who say that "influencers" are ruining the outdoors.
"There's a picture of me just a few months old and in a backpack, with my parents taking me for a hike through a national forest where I grew up," says Steve [not his real name]. "And as I've grown, my love of the outdoors has grown."
But also growing is Steve's frustration with influencers trampling over his beloved open spaces to get that perfect photograph.
"I drew the conclusion between the rise of this disrespect and the rise of Instagram and social media," he says, speaking to the BBC from a mostly rural area in the western US. "So I decided to start an Instagram account, to fight fire with fire."So what did "Steve" do? He started an Instagram account called Public Lands Hate You, with posts like this:
You probably know that this account has a bone to pick with influencers who engage in harmful and illegal behavior on your public lands and post it publicly for the world to see. Not only are the initial actions of these influencers undesirable, but by posting their behavior for thousands of people to see, influencers are giving their followers the wrong idea about what is acceptable on your public lands.
Trampling wildflower meadows. Introducing beauty products into hot springs. Crossing closure fences. Off-leash dogs in leash-controlled areas. Approaching wildlife. Ignoring drone laws. All for the perfect shot to promote themselves and their sponsors.And there is an associated website: Public Lands Hate You, with the slogan "Our public lands are not a prop!"
It's not that people go to these places, it's that they break laws or disrespect the land in order to get the perfect photo to illustrate their perfect curated life.
Go have a look. Raise a litte ruckus. Those who live by the clicks can die from the clicks.