August 02, 2006

A New Mexican's tips for beating the heat.

Beat the heat like a Southwesterner.

One of John McPhee's essays mentioned an old-time Wyoming rancher who carried an umbrella as a sunshade. He set it down and ate his lunch in little patch of shade. Can you imagine seeing them at the ranch-supply store? Or in a Colorado mountaineering shop? Someone's missing a marketing opportunity here.

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