February 12, 2013

Dressing up the Dogs

Pet fashions: big dogs are "in." 
Now, the Fashion Institute of Technology, which offers a professional certificate program in pet product design and marketing, is stocking classrooms with dog dressmaker forms from tiny to huge, said Joan Volpe, managing coordinator of the school whose graduates include Calvin Klein, Norma Kamali and Michael Kors.

As bigger dogs grew in popularity, the industry responded.

"Every dog today needs boots. Every dog needs a raincoat. Every dog needs a sweater," she said.
Try telling a Chesapeake Bay retriever that he needs a raincoat. He is a raincoat.


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