Or are we dealing with the "hipsters' dilemma" applied to small-scale agriculture: "No one goes there anymore, it's too popular."
Anyone who knows me knows I’m an ardent supporter of farmers markets and community supported agriculture (CSA). Direct-marketing models linking farmers to buyers are as varied as entrepreneurial ingenuity. Generally, I’m in favor of anything other than nameless, faceless, opaque industrial food–based supermarkets.
But I’ve been thinking a lot lately about how to move this heritage-based food movement beyond 1 percent market penetration. Our nearest farmers market, founded nearly 20 years ago, has not yet had cumulative sales in its entire history equal to our farm’s gross sales in one year. I’m not bragging—I’m just pointing out how tiny the local food network is. So what’s holding it back?
(Via Rod Dreher, who is still occasionally crunchy.)