The Humane Society of the United States, which has nothing to do with actual shelter animals, is now putting its name on a brand of dog food.
It is shipped all the way from Uruguay (carbon footprint, anyone?), perhaps because no American dog-food maker wants to be associated with HSUS.
It is promoted as vegetarian, but actually is not, if you read the fine print. (And what dog was ever voluntarily a vegetarian?)
Oh yes, and it's expensive. HSUS is all about the fund-raising.
Patrick Burns digs deeper here. More at the Smartdogs' blog as well.